Search Engine Marketing

PROVIDE YOUR BUSINESS IMMEDIATE EXPOSURE TO CUSTOMERS
SEARCHING FOR YOUR PRODUCTS AND SERVICES

Search Engine Marketing (SEM), often referred to as Paid Search or pay-per-click (PPC) advertising, puts your business in front of consumers that are actively searching for your products and services on search engines like Google™, Yahoo!, and Bing. To help keep your business top of mind for your customers, Syracuse Media Group’s team of PPC experts can help get your campaign launched quickly with your goals – and budget – in mind.

Setting up and managing your own PPC advertising campaign can be time-consuming and confusing. What keywords should you buy? What is a CPM? How does call tracking work?

Let us take care of the complexities of running your Paid Search advertising so you can spend your time running your business. By leveraging our status as a Google AdWords™ Premier SMB Partner and a Bing Authorized Reseller, from set-up to day-to-day optimization, you’ll reach the audience that matters to your business, while we do all the work!

Plus, if you combine a Paid Search advertising campaign with your current Search Engine Optimization (SEO) efforts, you’ll see that your brand will dominate search results. Studies have shown that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for search results.1

 To get started with a Pay-per-Click advertising campaign today, contact your Syracuse Media Group sales representative.

 


Sources:

  1. iCrossing Search Synergy: Natural & Paid Search Symbiosis.” iCrossing, Mar 2007.