Watertown / Northern New York

THE REACH YOU NEED TO SUCCEED

The Watertown / Northern New York Market is made up of Jefferson,
Lewis and St. Lawrence counties.

  • On average, nearly 100,000 unique visitors from the Watertown / Northern New York area log on to syracuse.com consuming nearly 500,000 page views of local content in one month.
  • 35% of this audience is accessing syracuse.com via a mobile device
  • 52% of syracuse.com visitors from the Watertown / NNY area return to syracuse.com in less than one day and 84.5% return to syracuse.com at least once per week.
  • The average visitor to syracuse.com from the Watertown / NNY area spends 5 minutes on the site and views an average of 5 pages per visit.1

In addition to delivering you this highly targeted geographic audience, we can also layer in demographic and behavioral targeting to make sure your marketing message is seen by your best potential customers, and eliminate waste for ads delivered to the masses outside of your area and target base.

For all your print and digital advertising needs, call or text 315-251-1845 or email solutions@syracuse.com

Watertown_Chamber_LogoSyracuse Media Group is a proud member of the Greater Watertown North Country Chamber. Greater Watertown North Country Chamber Members can take advantage of the specially discounted marketing solutions below.

Online Display Ads | Website Development
Mobile Site Only Development | Featured Business Listings & Reputation Monitoring | Social Presence | Local Presence | Pay-Per-Click Campaigns | Commercial Printing


ONLINE DISPLAY ADS
Customizable digital display ads are designed to increase your brand awareness and extend your message to a targeted audience within your desired geographic area. They are available in a combination of desktop and mobile ad impressions on syracuse.com and our extended reach network.

Ads sizes:

  • Leaderboard 728×90
  • Rectangle 300×250
  • Skyscraper 160×600
  • Mobile Banner 320×50

Open Rate: $16.00 cpm (cost per thousand impressions)

  • Minimum monthly impression buy equals 25,000 impressions
  • GWNC Chamber members receive 30% discount off Open Rate
    Member rate is $11.20 cpm with a min $280 monthly investment

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WEBSITE DEVELOPMENT
Increase sales with a professionally designed responsive website that makes it easy for potential customers to connect with you from any device.

Open Rate: $999 one-time set up investment

  • Includes domain registration, 12 months of hosting, site development and Google Analytics installation. After the first year, hosting costs $199 annually.
  • GWNC Chamber members receive a “kick-starter” online display ad campaign valued at $800. To help drive customers to your new site and increase brand awareness, we’re including 50,000 targeted online display ads to run within the first 30 days of your website launch – an $800 value.

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MOBILE SITE ONLY DEVELOPMENT
If you’re happy with your current website, but just need to make it mobile friendly this is the option for you. We will create a professionally designed mobile site with a mobile redirect code making it easy for potential customers to connect with you from their mobile devices.

Open Rate: $499 one-time set up investment

  • Includes domain registration, 12 months of hosting, site development and reporting.  After the first year, hosting costs $99 annually.
  • GWNC Chamber members receive a “kick-starter” mobile banner ad campaign valued at $400. To help drive customers to your new mobile site and increase brand awareness, we’re including 25,000 targeted online display ads to run within the first 30 days of your mobile site launch – a $400 value.

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FEATURED BUSINESS LISTING & REPUTATION MONITORING
Your featured business listing on syracuse.com will appear above free listings, and provides your website with a link to the most powerful and largest local news site in the market providing Search Engine Optimization benefits to your business, making it easy for potential customers to find you. Reputation Monitoring give you an easy-to-use dashboard to help you monitor your online presence and social buzz.  Receive alerts via email or SMS text when your business is mentioned or reviewed on the web.

Open Rate: $50 per month (per location)

  • GWNC Chamber members receive 40% discount off Open Rate
    Member rate is $30 per month

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SOCIAL PRESENCE
We’ll set up and optimize your Facebook, Twitter and Google+ business pages, and include monthly fan building ads along with the writing and posting of up to 12 updates per month on each social network. Includes Reputation Monitoring

Open Rate : $350 per month

  • GWNC Chamber members receive 20% discount off Open Rate
    Member rate is $280 per month

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LOCAL PRESENCE
Make your business location show up better in maps searches, on phones and GPS units through Consistent NAP (name, address and phone) for your locations and ongoing listing optimization. Includes Featured Business Listing and Reputation Monitoring.

Open Rate:  $370 per month (per location)

  • GWNC Chamber members receive 20% discount off Open Rate
    Member rate is $296 per month, per location

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PAY-PER-CLICK CAMPAIGNS
Reach your best potential customers when then are actively seeking out your products and services on the primary search engines, Google and Yahoo!/bing, with a keyword targeted pay per click ad campaign that includes detailed reporting and optimization to bring you the best possible customer conversions and ROI.

Rates vary

  • Minimum $300 per month keyword budget plus $50 per month for Call Tracking and Landing/Proxy Page
  • GWNC chamber members receives 50% discount off of call tracking and landing/proxy page. Member rate is $25 per month for Call Tracking and Landing Page/Proxy Page, plus keyword budget.

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COMMERCIAL PRINTING
Allow us to quote your next commercial printing job. We offer a full line of printing services at incredibly competitive rates.
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For more information about print and digital advertising with Syracuse Media Group email solutions@syracuse.com or call/text 315-251-1845.

 


Sources:

  1. Jan – Feb 2014 Adobe Site Catalyst 1