DIGITAL MARKETING EDUCATION SERIES Free, 90-minute workshops for B2C and B2B marketing professionals. All sessions are at the SMG hub at 220 South Warren Street. A box lunch is included. To reserve your spot, simply email us your name and company at: APeters@syracuse.com. Reserve soon, as seating is limited.
Email Marketing Now – A How-To Guide, Oct. 23 at 11:30 a.m. Understand the latest best practices and principles of email marketing. Walk away with:
- Your top email marketing questions answered
- Proven, practical, actionable education to support your email marketing efforts
- Tools to help create your email marketing plan
This session is presented by Craig Valenz Director of Email and Newsletter Marketing with Advance Digital. who has more than 15 years of experience in the email and digital marketing spaces. Craig develops, executes, and leads initiatives focused on revenue growth, lead generation, and customer retention and has conducted numerous training sessions on email marketing best practices and basic principles.
Google Analytics 101, Oct. 30 at 11:30 a.m. Did you know how much you can learn about your website by using Google Analytics – a free service?
Here’s a what you can learn about your site:
- Where users come from and what do they do on your site
- Which online ad is the most effective
- At what point (where) do people leave your site
- What search terms people use to find your site
- Website traffic patterns/trends
This event will be presented by Lily Kirov, SMG’s Director Digital Account Strategy. Lily has worked in the digital industry since 2008 and is a self-proclaimed a “digital evangelist.” She has six years of sales and training in the advertising field and is a “Google Analytics Qualified Individual” and has conducted numerous training sessions on digital sales and marketing.
Digital Marketing – Going Mobile! Nov. 19 at 11:30 a.m. People use three different screens throughout the course of the day – 98% use a smart phone and TV at the same time. People are spending more time online and much of which is spent on smartphones and tablets. Learn what you can do to capitalize on the mobile revolution. Presented by Jeff Illes, Senior Training Manager, Advance Digital
SO YOU GOT A NEW TABLET WORKSHOP Each month we offer two 2-hour sessions that focus on how to use your iPad, Android or Kindle Fire tablet.
The free workshops are held at Syracuse Media Group’s offices at 220 South Warren St. (corner of Warren and Fayette) in downtown Syracuse.
Syracuse Media Group staffers will show you how to register for and navigate the ePost-Standard; shoot and share photos and videos; discover and download useful apps; and connect with family and friends on Facebook.
Upcoming sessions are: Wed., Oct. 22 at 2 p.m.; Fri., Nov. 7 at 10 a.m.; Wed., Nov. 19 at 2 p.m.; Fri., Dec. 5 at 10 a.m.; Wed., Dec. 17 at 2 p.m.
Space is limited. For more information or to make a reservation, please call 315-703-1705 or click here.
2014 B2B MARKETPLACE, October 29. Syracuse Media Group is pleased to sponsor CenterState CEO’s new event at the OnCenter, in partnership with BTI The Travel Consultants, the B2B Marketplace is presented by Time Warner Cable Business Class. Stop by and visit us at the event. For more information, click here.